REIN Drops Striking Choreographed Visuals for 'How’s It Gonna Be?'
Swedish electronic artist REIN has unveiled the futuristic, noughties-inspired music video for her latest single, 'How’s It Gonna Be?', a track from her recent album 'GOD IS A WOMAN'.
The video showcases REIN's bold artistic vision, combining dark, dystopian visuals with the track's intense, genre-blending sound. Directed with a moody, avant-garde style, the video perfectly complements the introspective themes of the song, exploring the fragility of relationships. It’s a visual and auditory journey through the emotions of heartbreak and uncertainty, pushing the boundaries of traditional electronic music.
REIN explains, "The video shows the rhythm of heartache as we dance on the edge of endings; caught between shadows and light, where love and loss become a part of who we are."
The song itself is a powerful fusion of hyper-pop, IDM, post-punk, and new wave influences, offering a discordant yet mesmerising soundscape.
REIN will be on tour with FRONT 242 across Europe this October.
10.06 Berlin, Columbiahalle
10.11 Hamburg, Markthalle-Hamburg
10.12 Hamburg, Markthalle-Hamburg (SOLD OUT)
10.18 Berlin, Huxleys Neue Welt (SOLD OUT)
10.19 Oberhausen, Turbinenhalle Oberhausen
10.25 München, Backstage Werk
10.26 Langen, Neue Stadthalle Langen
11.29 Gothenburg, Film Studios, FutureRetro
11.30 Stockholm, Berns , FutureRetro (SOLD OUT)
12.01 Stockholm, Berns, FutureRetro
12.08 London, Electric Ballroom
12.13 Barcelona, Sala Apolo
12.14 Madrid, Sala La Paqui
01.10 Copenhagen, Pumpehuset (SOLD OUT)
01.24 Brussels, Ancienne Belgique (SOLD OUT)
01.25 Brussels, Ancienne Belgique (SOLD OUT)
'How's It Gonna Be?' is out now.
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